WHAT TO EXPECT

The 3^rd FiercePharma Marketing Forum explores the strategic aspects of developing and managing brand campaigns and bridges it with the technicality of marketing analytics and operations. From managing co-marketing and co-promotion partnerships, to examining the year’s most innovative campaigns and disease awareness efforts, to exploring launch preparations for global and regional success, this conference will provide a holistic view of marketing in today’s life sciences industry. 

Key Themes

• Examine multichannel marketing strategies to create relevant content and engage HCPs through their preferred channel of communication
• Establish a customer-centric analytics framework and translate digital impressions and campaign reach to revenue
• Bridge your brand strategy and tactical plan by establishing a customer engagement strategy tailored to your product’s unique needs to drive patient value
• Develop a global marketing communication and launch strategy that is impactful and tailored to the needs of regional affiliates
• Explore how companies gather market insights and create compelling payer/health system-centric messaging that demonstrates the value of a product
• Discover best practices for building and structuring a fit-for-purpose marketing team

SNAPSHOT OF OUR 2019 SPEAKING FACULTY 

WHO SHOULD ATTEND

This conference is designed for representatives from pharmaceutical and biotech companies, with job titles and responsibilities in the following areas: