Lars has built his world partnering with the world’s most ambitious brands and creatives tell stories that attract new audiences and shape culture. He joins Havas Health & You this year as the Chief Content Officer, helping a global health industry recognize and actualize their ability to create content that builds deeper and more meaningful connections with HCPs and patients.
Lars spent 6 years at VICE Media building the Integrated Marketing function to connect big brands with big ideas at scale, launched digital and linear channels including VICELAND, and ran Commercial Publishing for the flagship VICE brand. Lars then joined Arianna Huffington at Thrive Global, where he built and scaled a global brand content team and architected multidisciplinary creative partnerships with major brands such as P&G, Discover, Bose, Deloitte, & Salesforce.
In 2020, Lars was a co-creator of the Special Achievement Webby-awarded pandemic hit Some Good News with John Krasinski, creating a loyal community of over 10MM fans spanning 8 weeks and 8 episodes (100M+ views), and leading commercial partnerships with AT&T, PepsiCo, Starbucks, and FedEx that gave back over $40MM to communities in need.