Meet the 2020 Judging Panel

Melissa Barnhart, EVP, Group Client Director, CMI/COMPAS

Melissa is passionate about partnering with clients to develop solutions for their business challenges. She is skilled in exploring innovative ways to join forces, helping accomplish client goals and pioneer together within the cutting edge of healthcare. Throughout her 16-year career in pharma across HCP and consumer audiences, she’s always had a focus on customer satisfaction and business development, during her time at both CMI/Compas and WEGO Health. She recently led CMI/Compas’ gain-share media programs, resulting in $40MM incremental revenue for a top 10 pharma client. She was responsible for the integration of US and ex-US omni-channel HCP media for a top 5 pharma client’s oncology portfolio, identifying areas of efficiencies across multiple regions, and oversaw the integration of strategic planning methodology across 30+ clients, utilizing CMI’s ADAPT (Audience Driven Agile Planning and Targeting) methodology for all media activity.

Jorge Daboub, Executive Vice President of Local Media Sales, UNIVISION COMMUNICATIONS, INC.

Jorge Daboub is executive vice president of Local Media Sales for Univision Communications, Inc., the leading media company serving Hispanic America. With over 25 years of marketing and sales experience with expertise in the U.S. Hispanic consumer, Daboub co-leads a team of seasoned marketing and sales veterans who consult with senior marketing and C-Suite executives across industries to help them understand and harness the power of the U.S. Hispanic consumer. The team’s capabilities include Hispanic brand building, strategic planning, research, consumer insights, marketing, advertising and media. Daboub also leads a number of category verticals for Univision including movie and gaming; consumer electronics; health & wellness; e-commerce; and finance. Daboub has played an important role in the Company’s efforts to promote good health behavior among U.S. Hispanic audiences. He was part of the team that spearheaded the development, launch, and progression of Univision’s Corporate Health Initiative, “Salud es Vida” (Lead a Healthy Life), for which he received a Congressional Commendation. Daboub also created and managed other platforms including Univision Television Group’s financial literacy platform, Cuentas Claras (Clear Finances).

Daboub currently serves as an Advisory Board Member of UCI’s Center for Global Leadership at the Paul Merage School of Business, USC’s Annenberg Norman Lear Center Hollywood, Health, and Society program, is an Advisory Board Member of the NCLR/CSULB Center for Latino Community Health Evaluation and Leadership Training, and has served numerous organizations including the American Diabetes’ “Latino Diabetes Action Council” (LDAC), as well as Merrill Lynch’s Hispanic Advisory Council. He has also served as a member of the Board of Directors of the Forsyth Health Foundation, as a member of the Board of Trustees of the Pan American Health and Education Foundation (PAHEF), and Board of Directors member of the Consumer Health Products Association.

Daboub has also been featured as a panelist expert on the Hispanic market for the Federal Trade Commission’s Food Marketing to Kids workshop; the Bi-national Symposium on Obesity hosted by the University of California, Office of the President and the Mexican Government; the California Governor’s Summit on Health, Nutrition and Obesity; the Institute of Medicine’s Symposium - “Progress in Prevention of Childhood Obesity: Focus on Industry”; panel moderator at the Mental Health Care Disparities Symposium at UC Davis; and has also participated in numerous health, pharma, education, and finance related symposiums.

Samantha Dolin, Executive Creative Director, KLICK HEALTH

Sam comes most recently from Ogilvy Health, NA as Chief Creative Officer (CCO). While at Ogilvy, Sam led her team with a boundless passion; committed to effective, innovative, and purpose-led work. As vibrant as she is versatile, Sam believes that deep insight and strategic foundation are vital success factors to all creative endeavors because the power of communication and inspiration is the power to change people’s lives for the better. With a reputation for being a builder of communities, she is always looking to challenge her team to continually aspire toward greatness.

Sam comes from an extensive pharmaceutical marketing background spanning professional, patient, and the broader health and wellness and consumer arenas. Prior to joining Ogilvy Health as the North America CCO, Sam was EVP, ECD at Evoke Health—leading a growing creative team that transformed the agency into a healthcare marketing powerhouse. And prior, a cornerstone creative for Publicis’s Digitas Health. Sam’s work has been launched in the U.S. as well as globally for first-in-class and block-buster brands in countless categories spanning CNS, cardiovascular, infectious disease, diabetes, oncology, respiratory, vaccines, and more.

Highly decorated, Sam’s work has led to countless awards for her agencies across the top shows in the industry, including The Global Awards, RX Club, PM360, MM&M, DTC, Manny Awards, International Health & Medical Media Awards, Web Marketing Association, The Freddie Awards, eHealthcare Leadership Awards, and more.

As an industry thought leader, Sam has been elected to jury The Global Awards, Clios, MM&M and more, continuing to shape and define the best work emerging from our industry. Her thought leadership has been featured across leading health and wellness publications, the most recent include “The best of DTC: More than just TV” for MM&M April 3, 2019, “Creativity: More business than you’d think” for MM&M September 19, 2019, and a “Creative Critique: Destigmatizing and Humanizing Opioid Addiction” for DTC Perspectives October 31, 2019.

Tim Jones, EVP, Executive Creative Director, MCCANN HEALTH

Tim has an enthusiasm for making healthcare advertising better. With over 14 years in the industry leading creative departments in Europe, South Africa, and the US, he has developed a deep understanding of what makes interesting and impactful work. As a result, he has successfully launched countless brands globally and won over 70 creative awards – most notably helping two of his former agencies win ‘Agency of the Year’ at Cannes Lions and being named the ‘Top 40 under 40’ from the Nelson Mandela Business Chamber in his native South Africa.

In his spare time - between work and his 8 year old son - Tim is the Editor of advertising-health.com - an online platform that promotes healthcare creativity. If you fancy a heavy accent, you can also hear him chatting to industry leaders about all things creative in his podcast series, ‘Medicine Avenue’.

Wendy Lund, CEO, GCI HEALTH

Wendy joined GCI Health as chief executive officer in 2010 and is responsible for setting and carrying out a vision for the agency. A decade later, GCI Health was named An Agency of the Decade, North American Healthcare Agency of the Year four times and recognized as the Best Place to Work For by several industry outlets.

With almost 30 years of communications and marketing experience, Wendy puts people at the center of everything she does. She thrives on partnering with clients to solve the most difficult communications challenges they face. Wendy has worked with a diverse group of Fortune 500 companies globally and in the U.S., both on a corporate and product level and across a variety of health categories from the most serious and rare diseases to those affecting millions of consumers. She also has extensive experience in health technology, wellness and consumer health.

She spent the first 13 years of her career in the non-profit industry as VP of marketing at Planned Parenthood Federation, VP of marketing at the National League for Nursing and has worked with a variety of health network and programs targeting professionals.

Wendy was named MM&M’S Entrepreneur of the Year in 2019, MM&M’s Hall of Femme in 2018, MM&M/PRWeek’s top 50 Health Influencers in 2016, 2017, 2018 and 2019, The Holmes Report Innovator 25 in 2018 and PRWeek’s True Women Champions of PR in 2016; was inducted into the 2016 and 2017 PR News Class of Top Women in PR, and was a finalist for PRWeek’s 2019 and 2016 Outstanding Agency Professional. She is a member of the Page Society, serves as chair of the Advancing Women in Leadership in Pharma and Healthcare Conference and is conference co-chair for ExL Pharma Public Relations & Communications Summit and the Digital Marketing for Medical Devices Conference.

Renata Maia, SVP, Group Creative Director, AREA 23, AN FCB HEALTH NETWORK COMPANY

Renata Maia is a Brazilian Creative Director with nearly 19 years of experience. She started her career in Brazil working at Publicis, Fisher and Y&R. She then moved to NY to work at Grey Advertising and Y&R/RedFuse. In her prior position she held a regional role, and the job included overseeing 14 brands in 19 countries and leading 3 main Creative Centers of Excellence.

She is now SVP, Group Creative Director at AREA 23, an FCB Health Network company, and her goal is to combine life-changing ideas with life-changing products – to create brave ideas that will help move the industry forward.

Renata has over 20 awards, including several Effies plus many Luerzer’s Archive publications. She is a champion for female empowerment, giving a voice to diversity and generating inclusiveness, to create an environment full of collaboration and creativity.

She is passionate about transforming thought-provoking ideas into stunningly crafted work.

 

Julie O’Donnell, Executive Vice President, Global Head of Digital, EVOKE KYNE

Julie O’Donnell is the Executive Vice President, Global Head of Digital at Evoke KYNE. As a member of the firm’s Executive Leadership Team, Julie drives the development and deployment of Evoke KYNE’s digital capabilities across the organization and expands a comprehensive, industry-leading practice for both existing and prospective clients. In addition to leading the global digital team with a focus on cross-channel strategy, social media, insights and analytics, Dublin-based O’Donnell partners with geographic and account leaders to enhance Evoke KYNE’s offerings, furthering innovation, digital capabilities and collaboration with dedicated specialists based across offices in Europe and the U.S.

Laura Potucek, SVP, Group Creative Director, FCBCURE, AN FCB HEALTH NETWORK COMPANY

Laura Potucek has over 18 years of experience launching and building pharmaceutical brands. Her love for art and storytelling, and her analytical curiosity, led her to the field of healthcare advertising.

Her experience includes launching products that established novel treatment classes in both diabetes and cardiovascular disease. Laura sought to engage physicians and patients in unique ways to create empathy and meaningful connections. Laura’s work has been recognized by Clio Health, Cannes Lions, The Global Awards, the Manny Awards and MM&M.

Laura joined FCBCure as SVP, Group Creative Director. She brings her passion for evocative ideas, exceptional execution, and building inspired creative teams.

 

Megan Rokosh, Global Chief Marketing Officer, HAVAS HEALTH & YOU

Bryan Specht, Group President, Transformation, Consumer Activation and Marketing, W2O GROUP

Bryan leads the expansion of our strong healthcare core to meet the transformative demands of consumerization and tech-enabled engagement capabilities. He is guiding W2O through the infusion of consumer and influence marketing principles into the firm’s foundations in healthcare. Bryan is also sparking new growth in health-related categories such as wellness, nutrition and fitness, among others. Bryan’s 25 years of experience span public policy, crisis management, brand marketing, creative and integrated digital experience. He has a well-established record of delivering transformation that sparks meaningful growth for agencies, measurable results for clients and positive experiences for talent.

Prior to W2O he led Olson to multiple PRWeek and PRovoke Agency of the Year honors and helped lead Olson’s sale to ICF in 2014. He then served as a key architect in the subsequent integration and creation of ICF Next in 2018. Before Olson and ICF, Bryan built new practices and integrated capabilities for Weber Shandwick and Interpublic Group in both Washington, DC and Chicago. He began his career on Capitol Hill and at the White House in the 90’s before joining the agency world in 2001. He has led a wide range of client programs, from creative brand campaigns that won dozens of Cannes Lions and Effie Awards to leading the American Airlines 9/11 crisis response to the hijacking and crashing of Flight 77 at the Pentagon. He has driven engagement strategies on the ground across five continents, ranging from marketing campaigns in North America and Europe to product issues in Asia, brand controversies in the Middle East and human rights campaigns in Africa.

Bryan is a respected thought leader and change agent in the marketing communications industry. He was three times named to PRWeek’s Power 50 List and to PRovoke’s Innovator 25. He is very active on non-profit boards and in causes such as the American Red Cross, World War Zero for Climate Change Action and the Washington Redskins Charitable Foundation.

 

Toby Trygg, Executive Creative Director, OGILVY HEALTH

Serving as the Executive Creative Director of the New York office, Toby is a dynamic, award-winning creative leader with 25 years of total experience. Known for building teams and building business, he brings a passion for cutting-edge creative while ensuring agency, client, patient, professional, and caregiver all thrive. Toby was recently recognized by Facebook as one of 15 social thought leaders for the pharma industry. He was invited to serve on Facebook’s Health Advisory Panel, where he presently serves as a founding member of the panel. Toby’s work has been recognized numerous times as “best in class,” and is currently featured by Facebook and Google in their “best practices” case studies.

After an award-winning 15 years in the consumer vertical working on highly visible, global brands, Toby has successfully migrated to a career dedicated to health and wellness. Toby and his clients have together solved the integration of legal fair balance into social media marketing, and have as a result consistently seen ROI at 10:1 or higher. While always keeping business returns in mind, Toby strives to elevate the creative product at every touchpoint, from large-scale broadcast production to in-office brochures. Toby consistently engages the cutting edge of emerging media technologies, alpha testing with Snapchat, Tik Tok, and Facebook Messenger. His team also recently launched one of the healthcare industry’s first chatbots.

Previously, Toby has led teams in the therapeutic areas of dermatologic wellness, Type 2 Diabetes, Non-24 Sleep-Wake Disorder, respiratory health, MS, cardiovascular health, opioid aversion, immuno-oncology, and sexual wellness, among others.

In his spare time, Toby enjoys cheering on his three kids at their competitive swimming events, loves outdoor adventure sports (he once owned his own snowboard company and is a PSIA certified instructor), visiting art galleries and museums, and returning to his native Sweden.